Posted in Politics, State & National News

Three key tactics that pushed Trump to victory

   November 9, 2016

Ben Kaplan, CEO of PR Hacker, wrote me about how Donald Trump used Twitter, emotion-triggering local events, and bold statements of outsider status to become America’s first viral president.

Here are three key Trump tactics that helped decide the election:

1. VIRAL EMOTIONS TRIGGERED HIGH TRUMP VOTER TURNOUT
Triggering viral emotions (like anger and anxiety) mattered more than Hillary’s “ground game” and high TV ad spend in driving voter turnout.

2. NEGATIVE NEWS MADE TRUMP STRONGER
A high frequency of controversial tweets and comments made Trump stronger in aggregate because they took over the news cycle while reminding voters he’s a non-establishment outsider (the key message of the election).

3. MESSAGE SIMPLICITY MADE TRUMP’S IDEAS STICK
Trump’s wall and “America first” trade policy could be understood by voters in 5 seconds flat — and was easier to spread by word-of-mouth than Hillary’s 5-point plan.

Ben will be my guest next week on “Pensacola Speaks.”

Share:

Rules for Comments

Your comments are welcomed, but there are some rules to follow:

(1) Be Nice. No comments that slander another, no racism, no sexism, no personal attacks.

(2) No Harrassing Comments.

(3) No Libel. That’s saying something is not true about someone. Don’t do it.

(4) Keep it clean. Nothing vulgar, obscene, or sexually related. No profanity or obvious substitutions.

(5) I reserve the right to remove any comments that violate our rules or are inappropriate. I am not responsible for what is posted. Comments may not appear right away until they are approved by a moderator.

(6) Limit your comments to the subject in this story only, and limit comments to 1,500 characters or less. Do not post copyrighted material. Comments will not be added to stories that are over five days old.

(7) No posts may advertise a commercial business, political candidate, or political group. Links in a comment aren’t allowed.

8) Commenting too many times may result in your comments not being allowed. Readers will begin to ignore your views.

9) Email me if you believe a comment violates any of these rules, and it will be deleted.